Promoting Advice summary page

The Promoting Advice workstream was co-ordinated by Citizens Advice, but included the following partner organisations:

The aim of the workstream was to promote the benefits of advice services to those who need advice and to decision makers.

The workstream achieved the following:

Delivered three national Advice Weeks
Held three Parliamentary events, one during each Advice Week, including a photocall with Members of Parliament
Produced a film on discrimination advice for Advice Week 2010, watched by 1,685 viewers as of 25 November 2010.
Developed, piloted and delivered face to face training on strategic communications planning
Published guidance notes on core communications skills, including how to engage with people for whom English is a second language
Produced and disseminated a stakeholder engagement pack for frontline advice agencies

Resources

Stakeholder Communication Toolkit – pack for frontline agencies. It includes sections on: Planning stakeholder communications; Building and maintaining relationships with different audiences; Examples of best practice in stakeholder communications; Multi-media content.

The promoting advice workstream have created short, practical guidance notes on specific areas of communications. They have been divided into five sections and can be down loaded below: